Web 2.0: Examples

Posted on March 8, 2011


Below are some examples of Web 2.0 usage:

Weblogs (LiveJournal)

LiveJournal (LJ) is very interesting in the sense that it’s not just a blogging tool but also a social networking site. It purely sells itself on this factor, ‘LiveJournal: A global community of friends who share your unique passion and interest’. Now, before I continue, here’s a brief history on LJ: it was created by a dude name Brad Fitzpatrik as a mean to ‘keep in touch’ with his highschool friends, it was then bought by Six Apart in 2005 and sold to SUP (a Russian company) in 2007. I also remember at some point that they utilised the ‘invite code only’ system, which basically meant that you had to obtain a code from someone who’s already an LJ member in order to sign up – which was annoying.

Like other blogging tools LiveJournal allows users to post, edit and delete journal entries, customise the layout by applying overrides to their themes and upload ‘userpics’ – which are essentially avatars (userspics and overrides are huge ‘shareables’ amongst the Livejournal community – but more on that later).

Now, on to ‘social networking’ – the great thing about having a blog on LiveJournal is you have more chances of getting readership because you can join ‘communities’ to find people who have the same interest as you and network that way (communities = similar to fanpages on Facebook), where as on Blogger/Blogspot (whatever it’s called) and WordPress, your blog can sometimes…just…disappear. Like Facebook, LJ allows you to add friends to your account and you can keep up with their entries if you ‘watch them’ (their entries will appear on your ‘Friends’ page). LJ also allows users to create communities – which is essentially a shared journal between all the members. There are ALOT of different communities on LJ, but the ones that interest me and are probably most relevant to the idea of ‘sharing’ are these:

  • graphic communities: the sharing of layout/overrides, profile codes, userpics, header images, CSS tutorials, Photoshop tutorials etc (check out MintyApple as an example).
  • music/movies communities: members have access to music and movie downloads (yes it’s illegal and yes it exists and no, I will not list any of the communities here).
  • communities that follow certain celebrities/bands/tv shows etc: generally share everything including downloads, graphic news, pictures, fanfics etc (check out one of the Dr Who communities, ‘cos Dr Who is awesome)

Again, the perfect example of how Web 2.0 is changing how we’re using the Internet – looking back on the chart from this post we can see that Livejournal pretty much covers everything listed there: writing, communities, peers, blogs, tags, sharing and web applications.



Youtube (YT) is a video-sharing website that allows users to upload videos and share it across the globe. The website utilises Adobe Flash Video to stream the video so that viewers do not have to download videos directly to their hard-drive.

Videos uploaded to youtube range from user-generated content such as video blogs (original videos) to news snippets, music videos, movie trailers and even sport broadcasts. Youtube has become a platform for most young artists/talents today and many of these people have reached some degree of ‘stardom’ thanks to the site. Aside from uploading and watching, YT also allows it’s members to ‘comment’ , ‘subscribe’ to certain ‘channels’ and ‘like’ (by pressing the thumbs button) videos – again an example of Web 2.0’s emphasis on ‘community building’ and user-generated content or participatory design.

Youtube: communitiespeers, blogs, tags, sharing, web applications, APIs, broadband



Twitter – also known as ‘tweeting’ is essentially ‘micro-blogging’. Twitter is an online application or tool that allows you to sign up for an account and ‘tweet’ anything you want in 140 characters or less. Tweeting has become so popular that almost everyone is doing it – celebrities, big companies, small businesses and even politicians has taken a liking to tweet ‘whatever they’re up to’. I honestly thought it was pointless at first, but Twitter has become such an ‘in’ thing now it’s actually great for keeping in the loop with the news or just keeping up with what friends are up to.

Tweets posted on Twitter can be replied to, retweeted or favourited. Again, Twitter also utilises a similar ‘friending’ system to Facebook, Youtube and LiveJournal which allows people to ‘follow’ you, or you to follow other people. Once you click the following button, every tweet made by the person you’re following will appear on your timeline and you can reply to, retweet or favourite their tweets.

Twitter isn’t just all about text either, users are also able to share videos and images providing that it is hosted elsewhere and the url posted is short enough. Videos shared on Twitter tend to come from Youtube (see above) with the url shorten by a URL Shortener such as Bit.ly. Images tend to be directly uploaded from phone cameras to such sites as TwitPic and posted directly from their phone (convergence media).

Twitter: communitiespeers, blogs, sharing, web applications, broadband

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Posted in: Web 2.0