Interactive Design: Definition

Posted on March 14, 2011


Interaction Design or IxD is essentially about creating user experiences that enhance and extend on the way we interact, communicate and work. It is about building systems and platforms that allows interaction between product/service and it’s users. IxD aims to build meaningful relationships between people and the product/services they use.

Gillian Crampton Smith defines Interaction Design as something that “shapes our everyday life through digital artifacts for work, play and entertainment.”

Interactivity however, goes beyond computer systems and computer artifacts because we, as humans, experience interactivity everyday where it is through conversing with one another, playing a game or even using a vending machine. All these everyday activities are examples of Interactivity.

An important thing to remember about Interaction Design is that is user-centered, therefore as Interactive Designers we must pay attention to our audience’s needs, wants, abilities, and expectation and acquired knowledge. We need to be able to tap into audiences’ mind in order to build intuitive designs that help enhance their lives and extend the way they interact – this is really what Interactive Design is about, its about building experiences for people.