Lecture Notes: Week 04 » The Static and Kinetic Screen, Module 1

Posted on March 23, 2011


Week four’s lecture focused on connecting print media (static) to interactive design. Greg Hughes starts the lecture off by introducing us to a guy called Andy Polaine who describes himself as: “an experience designer focusing on playful interactions and service design research”.

Andy Polaine says that Interactive Designers design interactions between people, machines and screens or interactions between two or more people. He also says that interactive design is combination of how elements function – “what they do, what they look like and what they look like they do – and the experience of using them.” The most interesting part of his explanation is:

“In many cases it about making complicated things easier and more pleasurable to use.”

What they do: the purpose and function of the interactive is generally determined by the brief, target audience or research. Designers use user scenario planning to resolve this.

What they look like: the look and feel of the interactive is also determined by the brief, target audience and research. Designers use storyboards and nonfunctional art screens to resolve this.

What they look like they do: what should the interactive look like they do, e.g. a button should look like a button so users know they can click it.

The experience of using them: the actual experience of sitting down and using the interactive. Was it a good or bad experience? User testing is a method used by designers to determine the success of their interactive based on the target audience’s experience.

Eye-tracking is measuring where people are looking on a page and helps us understand where users are focusing the most and the least.

Posted in: Lecture Notes